THE SUMMER IS ALREADY HERE – KAUFLAND
Complete conception of the summer public event, “festival“ to support ice-cream sales from the very design of the idea up to its realization. The biggest ice-cream festival in the Czech Republic – degustation of 130 kinds of ice-creams, supporting activities for children, concerts during the whole day. We organized the Czech record in ice-cream eating in couples – 525 couples in total. The whole festival was linked to the strong CSR of the client – a part of the entrance fee was for the Paraple foundation, TAP TAP Orchestra, another collection directly at the event location.